What’s Preventing B2B Marketers from Improving Experiences? (Vlog)

August 18, 2022, Beth Billingsley, James Meyers

What’s the importance of connected experiences for today’s B2B customers and what’s preventing them from improving experiences? In part one of our three part video blog series with Merkle's Beth Billingsley and ActionIQ's James Meyers, they'll share how account-based everything (ABX) plays a key role, and how brands should shift, moving from simply generating SQLs, MQLs, but creating personal touches with customers to build connecting specific experiences across the funnel.

Check out these other resources:

Merkle B2B + ActionIQ Solutions Brief

5 Steps to Successful CDP Adoption for Marketers

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