Recapping AWS’ 2023 re:Invent
To conclude November, Merkle proudly participated in AWS' re:Invent, the annual flagship event and dedicated global cloud learning conference. Our Merkle AWS experts experienced innovations and technologies from AWS, inspiring us to further transform businesses within the cloud into 2024. Here are the standout moments:
In Case You Missed It –
Merkle: The First AWS Service Partner to Achieve All 5 Components of the New Ads and Marketing Competency
Merkle takes pride in its validated AWS solutions and services, and in accelerating clients' advertising and marketing transformation. As the only services partner to achieve all 5 components of the new competency—Data & Audience Management, Privacy Enhanced Data Collaboration, Advertising Intelligence, Advertising Platforms, and Digital Customer Experience—this accomplishment highlights our technical proficiency and proven customer success in providing cloud solutions on AWS for the ads and marketing industry. Our team worked diligently, obtaining this recognition through internal AWS architects and customer references. Learn more here about each competency component.
Generative AI Takes Center Stage
AWS showcased numerous AI highlights, including the release of its Titan text-to-image AI model and a new AI chip. Amazon's CEO, Adam Selipsky, emphasized in a keynote, the new AWS Gen-AI chat tool called Amazon Q, enabling users to streamline tasks, take actions, and solve problems using existing company data. Merkle is excited about other gen-AI tools from our partners and recently developed our own Merkle GenCX solution for better, faster customer experiences.
Salesforce and AWS Expand Partnership
At re:Invent, the longstanding partnership between AWS and Salesforce continued to positively grow. The #1 AI CRM provider and leading cloud provider are deepening product integrations across data and AI, with select Salesforce products available on the AWS Marketplace.
"At Merkle, the world's leading Salesforce and AWS agency partner, we are thrilled to witness the deepening alliance between these industry giants. Our team of experts eagerly anticipates harnessing the enhanced integration between AWS and Salesforce to pioneer groundbreaking AI-powered applications that elevate personalization and reimagine customer experiences." - Michel Mayor, SVP – Global Salesforce Practice Leader and Carl Engel, Growth Officer for AWS
If you have any questions or want to tap into our AWS expertise, reach out to us.
Learn more about the Merkle and AWS partnership: Merkle & AWS Partnership | Merkle
Find Merkle on the AWS Marketplace: AWS Marketplace: Merkle (amazon.com)
