How ready are B2B marketers to capitalize on these emerging possibilities against a backdrop of widespread digital burnout? We bring you the trends that prove it’s never been a better time to be a B2B marketer

In this guide, you will learn: The new working relationship between marketing and IT, components of the modern tech stack, creating a common data layer, and variances of the tech stack across industries and sales models.

Find out how to end the uphill battle to deliver effective, impactful, and scalable B2B content.

Start planning how to adapt to rising inflation rates with our interactive dashboard

A new year, a new world, a new approach to data is required2020 was a year of change, driving customers to require more contactless experiences and digital interactions. At a time when demand for personalized experiences is high, the customer identity and data landscape is dramatically changing as third-party cookies are on the way out.

Account-based marketing (ABM) has been a favored discipline of B-to-B marketers for over a decade. The beauty of ABM is that it allows marketers to hone in on target companies and message decision makers at those companies through a mix of marketing activity.

B2B audiences are increasingly turning to digital channels for work, networking, and business transactions. In a crowded digital environment, creativity has emerged as the new competitive advantage in B2B.Leading B2B CMOs who understand their audience’s needs and expectations are actively investing in creative solutions to grow revenues, improve brand equity, and drive long-term market share.

Qualtrics X4 Summit 2024, which ended in early May in Salt Lake City, was an awesome convergence of innovation, inspiration, and actionable insights. Learn about the biggest announcements and learnings.

Today’s leading brands are focused on delivering effortless experiences, tailor-made journeys, and personalized offerings. To effectively assess ever-changing customer expectations, a robust and mature Voice of the Customer (VoC) program is essential for all organizations.

As the threads between business and technology become even more intertwined, business analysts’ abilities to uncover insights and trends is rapidly evolving using cutting-edge AI tools, making them an indispensable resource across a variety of organizations.