AI is this year’s hot topic – but it’s important to move beyond the promise and theory to real applications. That’s why we interviewed senior marketers across the organization to:
In this video, you’ll hear from experts across several Merkle services, including performance creative, retail media, analytics, media, experience and commerce, and engagement and loyalty. They’ll share tangible AI applications for better personalization, enhanced efficiency, and more that you can incorporate into current workflows and 2024 planning.
Here’s a high-level look at what they’ve covered:
1. How is AI helping you drive better results for clients?
2. What’s one tip you would give to someone who’s just starting to use AI?
3. What excites you most about the future of AI?
After this video, we hope you’ll feel as inspired and excited as we do about AI’s potential. To learn more about any of the use cases discussed here, or to explore our newly released GenCX capability, please reach out.