How Brands Should Think About CDPs and AI

July 18, 2023, Pete Rogers & Michael Katz


 

AI is all the rage, but how does it fit into your tech stack? 

Beyond intelligence and automation, AI can help remove bias and scale outcomes. But getting the data right is critical first, or you could have an unintended consequence. In this video, industry experts, Peter Rogers, Head of Technology at Merkle and Michael Katz, CEO of mParticle, discuss what brands need to know to best prepare for AI.

Additional Reading

Learn more about AI and CDPs

Ebooks from both Merkle and mParticle will help you prepare further for the AI revolution.

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