Just how secure is your customer data?
In this age of constant connectivity, it is more important than ever to safeguard sensitive client information. With recent reports of hackers targeting large automotive groups, now is the time to make sure your data is safeguarded.
The automotive industry deals with a vast amount of sensitive data, from customer information and financial details to vehicle and warranty information. Because of this, it is essential for companies to have a robust encryption solution in place to protect this data and comply with data privacy regulations.
Salesforce Shield offers several key benefits for companies that can help them address their data security needs and overcome common business challenges.
Over the last number of years, there have been numerous reports of data breaches and failures to comply with privacy regulations within the automotive industry (I’m not going to call out any specific company on this forum, but these can be easily found online).
This is just the proverbial tip of the iceberg. Every day, there are hackers around the world looking to attack businesses of all sizes. These types of incidents have serious consequences and can cause significant, if not terminal, damage to a company's reputation, and result in a loss of trust from customers.
Salesforce Shield is a powerful encryption tool that helps businesses protect their sensitive data on the Salesforce platform.
Salesforce Shield's primary value is in its ability to keep private customer data safe. In order for businesses to keep the trust of their customers, Salesforce Shield uses complex encryption algorithms to prevent data breaches and unauthorised access to sensitive information. This can include both personal information like name, address, and contact information as well as financial data like credit scores and loan details.
Compliance with various data privacy laws is another important benefit of Salesforce Shield for automotive businesses. Companies must protect personal data under the General Data Protection Regulation (GDPR), for instance, and under the California Consumer Privacy Act (CCPA), businesses must disclose the categories of personal information they collect, use, and share. Salesforce Shield gives businesses a set of tools that help them follow these rules, like the ability to encrypt data while it's at rest, encrypt data while it's in transit, as well as control who can see sensitive data.
In addition to these fundamental capabilities, Salesforce Shield also offers a variety of additional features that can help businesses fulfil their security requirements. These include:
When it comes to discussing Salesforce Shield internally, it's important to ask questions that will help trigger a conversation and understand your specific needs. Some key questions to ask include:
Technology has created a more connected world where new risks to our personal data emerge every day.
A growing number of auto manufacturers are realising just how valuable their data is, thanks to the trend toward greater connectivity and automation.
Salesforce Shield Platform allows companies to protect their most essential asset—data—and ensures compliance with regulations such as GDPR. Salesforce Shield Platform is helping companies of all sizes address their data security needs and maintain the trust of their customers.
Though automakers often perceive cybersecurity as an area where they cannot cut costs due to compliance regulations and rising threats, they may find that they don't necessarily have to spend more money to keep their data safe; rather, they can use Salesforce Shield Platform's innovative approach to encryption as a strategic way to control costs.