Customer data platforms (CDPs) have emerged as powerful tools that are captivating the market's attention. Their remarkable capability to seamlessly manage, stitch together, and access customer data in real-time has revolutionized personalization. In this video, industry experts, Peter Rogers, Head of Technology at Merkle and Michael Katz, CEO of mParticle, dive deep into the intricacies of CDPs.

They shed light on how brands should think about and use a CDP, explore the distinctions between composable and packaged solutions, and how CDPs fit with the cloud data warehouse.

Learn more about CDPs: 

A Smarter Approach to CDPs (Ebook from Merkle) 

The Future of CDPs: Packaged and Composable (Blog post from mParticle)