We are proud to announce that our very own Lana Zhang, Head of Marketing Technology at Merkle China, has been named by Campaign Asia as a proven leader with path-breaking expertise in their 40 Under 40 list, recognizing her visionary leadership and outstanding contributions to marketing technology innovation in China.
Campaign Asia’s 40 Under 40, established in 2013, celebrates emerging leaders reshaping the marketing, media, and communications landscape across Asia-Pacific. Winners are selected by a panel of industry veterans and Campaign Asia's editorial team.
As a digital marketing trendsetter with over 15 years of experience in both international and domestic markets, Lana leads marketing technology solutions for high-tech, B2B, and retail sectors and contributed to a 170% year-on-year growth and a 52% rise in the total value of client contracts. This achievement is driven by a 75% win rate and a significantly reduced sales cycle of 49 days - down by 25 days - in 2023.
Lana is best known for building a connector between a leading global product and WeChat (or Weixin in Chinese, a multifunctional messaging, social media, and mobile payment app in China), earning a prestigious patent from the National Copyright Administration of China. This innovative approach empowers brands in China and local marketers to deliver improved cross-channel customer communication for seamlessly integrating global products into the Chinese market.
She is also widely praised for her humility and exemplification of quiet leadership, allowing her work to speak for itself. Thanks to Lana’s leadership, empathy and encouragement of innovations, her team of 40 diverse members across different specialists triumphs in developing cutting-edge AI platform products, including AI-driven data processing and reporting tools. Her leadership qualities and strategic insights facilitated Merkle and dentsu to be entrusted by new clients such as Midea, Citeline, Boder Laser, Chint, and Toyota APAC.
We appreciate Campaign Asia's recognition of Merkle's commitment to nurturing top talent and driving innovation in Customer Experience Management (CXM) across global markets. If you want to learn about our solutions and services for the China market, contact us today.
