Content does more than simply give your audience information; it also builds credibility and conveys the values of your brand, services, or products and is a basis for exceptional customer experiences. It enhances engagement, builds loyalty, and ultimately contributes to business growth.
What does it take to create content that moves the needle? Our ebook, Scaling Content to Meet Demand, showcases why unified people, processes, and platforms matter. You must have the right tools – used in the right way, within the right systems – to drive growth and efficiency.
Watch the video below to understand the realities of today’s content landscape and how we implement solutions from our partner, Sitecore, to help brands create content with intent:
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Get your supply chain in order
To produce high-quality content within the evolving digital landscape, organizations must build a modern content supply chain that enables personalized customer experiences. Relevant content in the right channels creates stronger experiences and fuels higher customer retention rates.
But this is often easier said than done. Today’s landscape demands massive scale and achieving that comes with challenges. High costs, inefficient asset management, and slow approval times are just a few of the common problems we hear from brands.
How Sitecore can help
A streamlined approach is essential for efficient content creation, deployment, and measurement. Sitecore offers a comprehensive suite of solutions to manage the content lifecycle, promote collaboration, and break down silos in the production process. For instance, Sitecore’s XM Cloud personalizes and automates content delivery to ensure the right audience receives the right message at the right time. Our clients have seen significant results, including generating a $1 billion annual marketplace through an end-to-end digital transformation and a 20% increase in site conversions using our behavior-driven channel experience engine.
By investing in a robust content supply chain, leveraging the right technology, and integrating a powerful tool like Sitecore into their tech stack, organizations can create engaging content that drives results and strengthens the overall brand.
As customer touchpoints expand and AI’s influence grows, a solid toolkit will become even more important. Explore how Merkle partners with Sitecore to provide solutions for effective content management. Visit our partner page for more information.
