2019 Loyalty Barometer Report

Due to the quickly-evolving landscape of loyalty marketing, HelloWorld, A Merkle Company, has published our second annual barometer report to keep marketers ahead of the curve.

The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.

The report, which is based on a survey of more than 1,500 consumers in the United States, delves in to the following areas:

  • The evolution of the loyalty landscape
  • What consumers expect from loyalty programs
  • Personalization and recognition
  • Preferred ways to earn
  • Driving emotional loyalty
  • Emerging technology and what's on the horizon

Dive in to the research

It’s non-negotiable – B2B brands must evolve their brand experiences, at speed and at scale, to stay relevant to increasing buyer needs and expectations. According to Merkle B2B’s latest Superpowers survey, buyers aren’t always getting what they need from brands, and there’s a huge opportunity for those who can deliver the right experiences.
View Superpowers Webinar

More on this topic

  • Merkle
    2022 Consumer Goods Playbook
    What does it mean to be a consumer goods brand moving forward?In a simpler time, consumer goods brands’ biggest concern was getting their products into the right stores. But as competition and purchasing channels have increased exponentially, the consumer goods space has become more complex to navigate. Througout the next year, consumer goods brands will need to focus less on the transaction and more on the customer experience and owning the customer relationship.

  • Merkle
    4 Steps To Social Customer Service
    Your guide to enhancing the social customer service experience. Social media has become the go-to channel for customers to interact – both positively and negatively – with brands. In fact, 47% of US consumers have a more favorable view of brands that respond to customer questions or complaints on social media.But social customer service isn’t just about responding to and resolving customer issues via social media channels.

  • Merkle
    4 Ways To Improve Email Deliverability
    Maximize inbox placement to deliver effective email campaigns. Email has long been a tried and true way to engage consumers and continues to thrive due to its extreme effectiveness. Yet despite increased reliance on email, many brands face challenges that limit their email marketing effectiveness.The most common challenge? Inbox placement. Meaning, did your emails have the highest probability of being seen?No matter how carefully you plan your email campaign strategy, if your emails aren’t hitting the right inboxes, you won’t engage your subscribers or see ROI on your campaigns.

  • 7 Reasons CMOs Care About Promotions

  • EBOOK

    2024 CX Imperatives: Part 1
    2024 CX Imperatives: From Customer Engagement to Customer Empowerment
    What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? Find out in our CX Imperatives Report: From Customer Engagement to Customer Empowerment.

  • Adobe Journey Optimizer Infographic
    Adobe Journey Optimizer Infographic

  • Merkle
    Build Your Data-Led Inflation Strategy

  • Merkle
    Capitalizing on the Rise of Subscriptions
    One in three Americans have purchased a new online subscription as a direct result of pandemic circumstances. Meanwhile, overall subscription-service-spending has tripled, forever impacting the way people consume software, music, TV, food, and lifestyle services.It’s an opportune time for launching subscription models, with advantages ranging from predictable revenue and collection of customer data to retention management.

  • Merkle
    Customer Engagement Report: Q1 2022
    Balancing Data Privacy and the Push for Personalization. In this edition of the Customer Engagement Report, we share survey results from over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share.

  • Merkle
    Customer Engagement Report: Q3 2021
    Raise the experience bar by collecting and operationalizing the best dataIt’s no surprise that the fast-paced digital-first customer expectations that erupted from last year’s events are here to stay. The most captivating experiences from brands have quickly become the new customer expectations going forward.