Merkle Cemented as CX Authority with “Leader” Accolades
Experts across Everest and PAC recognized Merkle’s continued excellence in Adobe, Loyalty, and Commerce services with top designations in their evaluative reports.
Everest names Merkle a Leader in its Digital Commerce Services PEAK Matrix®
This report evaluated our strategy, implementation, and services across digital commerce needs such as marketplaces, omnichannel commerce, B2B commerce, composable commerce, and social commerce.
Everest Adobe Services PEAK Matrix®
This report evaluated our strategic alignment with Adobe through joint go-to-market efforts; our Adobe-certified workforce; and the strength of our accelerators and frameworks to enhance Adobe implementation efficiencies.
Everest Loyalty Solutions PEAK Matrix®
This report evaluated our loyalty platform strategy, technology and data infrastructure planning, interface design, and platform implementation and management.
Everest Loyalty Services PEAK Matrix®
This report evaluated our services across customer research and content and campaign strategy; loyalty program design; partnerships; and activation of programs.
A leader in Adobe services
Both Everest, with its Adobe Services PEAK Matrix®, and PAC, which named us a Leader in its Innovation Radar for Adobe Services in Europe 2024, recognized us for our skill with Adobe.
In 2023, Merkle was recognized as a Leader in four reports by two prominent research firms, IDC and Everest Group. These acknowledgements affirmed our ability to fuel long-term success through comprehensive customer experience (CX) services.
IDC named Merkle a Leader in experience design services. This study evaluates global vendors across customer segmentation, persona creation, customer targeting, customer care operations, prototyping of new services and products, and design of sales, marketing, and delivery channels.
IDC named Merkle a leader in experience build services. This study evaluates experience-building services for customer-facing applications, packaged software implementation, and commerce, marketing, advertising, and sales platform building.
Everest Group named Merkle a Leader in digital interactive experience services in Europe. The scope of this research includes experience design, commerce, marketing, content strategy, technology platforms, and product development.
Everest Group named Merkle a Leader in digital interactive experience services in North America. The scope of this research includes experience design commerce, marketing, content strategy, technology platforms, and product development.