2024 Global CMO Navigator: CX Edition

Understand CMO and consumer sentiments to plan for what’s next


To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the globe to understand their perceptions and plans when it comes to CX and digital transformation. We combined these findings with our consumer research to uncover if CMOs’ mindsets align with expectations of their customers and how this translates to business growth.

Download the report for insights such as:

  1. Outlooks on the economy.
    How do CMOs feel about their organizations’ financial outlook, and how does it vary by business type?
  2. The realities of innovation.
    What challenges do brands face, and what inspires their growth strategies?
  3. The emergence of the Perceptive CMO.
    What defines this new category of CMOs, and how do they differ from their peers?
2024 Global CMO Navigator

Take a peek inside the Navigator

CMOs will prioritize a new growth agenda in the allocation of their resources. If we’re following the money, then our survey shows that Product & Demand will get the most investment from CMOs pursuing a new growth agenda.
CMOs based in Japan are significantly more likely to be tasked with a wider Marketing mandate. CMOs often have to think globally but act locally. The Navigator breaks out key insights by region.
Each industry has a unique story. The Navigator illuminates challenges, opportunities, and more by sector. Each industry has a unique story. The Navigator illuminates challenges, opportunities, and more by sector.
Digital maturity is a journey, not a destination. Our insights reveal brands' progress and the path ahead. Digital maturity is a journey, not a destination. Our insights reveal brands' progress and the path ahead.

Download the CX Edition of the Navigator

DENTSU's CMO NAVIGATOR SERIES

Go beyond CX with Dentsu Creative’s 2024 CMO Survey

Take your first step toward Transformative Creativity by hearing from 950+ CMOs in 14 different markets to get their perspective on creativity, in this report from our sister agency, Dentsu Creative.

2024 CMO Report
2024 CMO Report

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