2020 was a year of change, driving customers to require more contactless experiences and digital interactions. At a time when demand for personalized experiences is high, the customer identity and data landscape is dramatically changing as third-party cookies are on the way out. It’s putting real pressure on marketers to find new ways to fill their identity graphs to serve up relevant, personalized experiences to customers.
Merkle surveyed 800 marketing, analytics, and technology executives at major companies to see how they are responding to these changes, what they are prioritizing, and how they are investing in the near and longer term. Download the report to view insights such as:
How organizations are preparing for a third-party cookieless world
Data and identity experience strategies
Dive deeper into digital + offline experiences with decisioning
Real-time customer decisioning optimizes churn and spend for a wireless communications provider.
A bank’s multi-year transformation reimagined the customer experience across sales and service.