In this edition of the Customer Engagement Report, we share survey results from over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share. We also look at how well their attitudes align (or don’t) with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor.
In our exploration of government and big tech restrictions, we define how smart value exchanges, enabled by responsible data sharing, can power more engaging and enduring relationships between brands and their customers.
Download the report to gain insights into consumer attitudes and behaviors shaping the future of personalization at scale, including:
Assessing a National Supermarket Chain on Identity Readiness
Utilizing a Clean Room for Privacy-safe Data Ingestion and Audience Building