Most marketers are already aware of generative AI and its potential. However, what may not be as clear is how to secure adequate funding for AI-related projects, especially when you have other competing priorities. This mini ebook will help you make a compelling case for AI investments to help take your business to the next level and features examples from Merkle’s GenCX solution.
Creating a sense of urgency
Communicating with various internal stakeholders
Incorporating compliance and responsible AI
Sharing tangible GenAI use cases
Evolving at a feasible pace
Finding suitable partnerships