Here’s the situation. Selling products online isn’t enough to keep consumers engaged because the consumer demands to be at the center of your brand experience. The solution to this demand is a shift in how to leverage technology, engage with consumers, and measure success. It is not the outdated direct-to-consumer strategy that just meant selling products online yourselves.
And this is how we know it’s not just a hot take:
If consumer goods brands continue to rely solely on retailers, they limit their control over relationships with consumers and, consequently, relinquish major opportunities for growth. As the No. 1 agency partner globally, we partnered with the Retail and Consumer Goods Consulting team at Salesforce to redefine success with our new consumer-centric DTC model
Download this ebook to learn: