Direct-to-consumer strategies are booming in popularity as consumer goods brands seek to take ownership of the consumer experience and finally collect and use valuable first-party data. But moving DTC is a massive undertaking that impacts every aspect of a business and moves counter to how CG brands were historically structured.
The right agency partner can help you strategize, execute programs, set goals, and monitor and fine-tune performance. But how do you know what the right partner looks like? Download our ebook to understand tips and best practices for selecting the right agency partner and how to write a successful RFP.
We even provide a template at the end of the ebook to give you a head start.