Demographic Breakdowns of the 2022 Loyalty Barometer Report

Earlier this year, Merkle launched the 2022 version of its annual Loyalty Barometer Report to better learn how consumers feel about loyalty programs and their experiences with brands.

But as you know, preferences and perceptions can vary drastically from consumer to consumer. That’s why we dove deeper into our research data and evaluated how each of the following generations responded about their loyalty preferences:

• Gen Z
• Millennials
• Gen X
• Baby Boomers

See all of this data in infographic form for each generation as we highlight what makes the different age groups most loyal, the best ways for brands to interact with them, the main reason they participate in loyalty programs, what they like and don’t like about loyalty and rewards programs, and more.

Download the infographics to learn how your cohorts of customers view their experiences with your brand.