Merkle Named a Leader in Four Evaluative Reports

IDC and Everest recognize Merkle for their work in experience services.

Merkle has been recognized as a leader in four reports by two prominent research firms, IDC and Everest Group. This marks the first time that Merkle has been featured in these evaluations. The acknowledgment serves as a validation of our ability to enable the experience economy through comprehensive customer experience (CX) services.

IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment

IDC named Merkle a Leader in experience design services. This study evaluates global vendors across customer segmentation, persona creation, customer targeting, customer care operations, prototyping of new services and products, and design of sales, marketing, and delivery channels.

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IDC MarketScape Worldwide Experience Design Services

IDC MarketScape: Worldwide Experience Build Services 2023-2024 Vendor Assessment

IDC named Merkle a leader in experience build services. This study evaluates experience-building services for customer-facing applications, packaged software implementation, and commerce, marketing, advertising, and sales platform building.

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IDC MarketScape Worldwide Experience Build Services

Everest Group Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 – Europe

Everest Group named Merkle a Leader in digital interactive experience services in Europe. The scope of this research includes experience design, commerce, marketing, content strategy, technology platforms, and product development.

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Everest Group Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 – North America

Everest Group named Merkle a Leader in digital interactive experience services in North America. The scope of this research includes experience design commerce, marketing, content strategy, technology platforms, and product development.

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PEAK Matrix Assessment for North America

Find additional information about the reports by visiting IDC and Everest Group.

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