If price and quality are having less of an impact on the ability for brands to stand out, what is catching consumers’ attention and engagement? The answer is the customer experience. As brands ramp up to meet customer demands, there is no shortage of roadblocks that can interfere with differentiated customer experiences — like not understanding customers enough or designing overly complicated experiences.

In this ebook, you’ll find out how to best solve your CX problems by identifying and understanding the moments that matter, building a framework for value, and following a deploy-learn-iterate methodology.