Brand and thought leaders from across industries networked, shared CX expertise, and gained new strategies from sessions on powering the experience economy.
The Experience Continues: Merkle's Executive Client Summit!
Industry experts came together for our three-day summit, themed "Customer Experience Reimagined: Driving Growth in the Experience Economy,” and discovered ways to create personalized customer experiences that go beyond consumer expectations. Attendees heard from speakers who shared insights on adopting a customer-centric business approach, they learned about design principles to follow, integrating technology stacks, digital transformation success stories, and more.
As we move forward in the experience economy, it becomes increasingly important to prioritize customers to secure long-term loyalty and business growth opportunities. Explore our featured sessions from the Summit and related content to gain more CX strategies.
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Merkle GenCX
Leveraging Merkle’s assets and large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviors, and sentiment. GenCX is an innovative solution powered by generative AI models trained on customizable data.
The Experience Economy AND B2B Futures: The View from 2030
Dive into the experience economy! Learn why delivering a great product or service is not enough and how to create unforgettable experiences to keep up with soaring consumer expectations.
Could the global digital economy also undergo major transformations by 2030? We take a closer look at how the market will evolve and predict how experiences and commerce will change.
This client spotlight with Cracker Barrel offers tips and best practices for delivering an exceptional post-purchase experience that keeps customers coming back. Get insight on maximizing authentic human connections that help build your CX and loyalty program.
What does the future hold for brands and consumers? Dentsu has conducted expert interviews, multiple consumer surveys, and in-depth research to create a roadmap to 2030. Delve into the Dentsu Consumer Vision: Executive Summary to learn the themes and trends shaping the next decade.
The 2024 Loyalty Barometer Report uncovers what consumers want and how marketers can build their loyalty strategy to meet evolving customer expectations.
Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Access our reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.
What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond? Find out in this special report.
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