Event Details

Every organization wants to use data to gain a clearer view of the customer, to provide personalized experiences, and to deliver effective marketing. However, recent trends in technology, privacy, and regulation are creating serious new hurdles to achieving these goals. Tracking blockers increasingly prevent data collection. A global patchwork quilt of regulation makes it difficult to manage compliance. The financial and reputational consequences of being found in violation of these regulations are serious.

 In order to be able to deliver on the promise of data and analytics, a new type of customer data pipeline is needed: one which puts privacy first, allows organizations to take back control of their data, and future-proofs an organization’s capability to leverage data successfully. Join the Merkle | Cardinal Path team on September 7 at 2pm EST, along with our partner MetaRouter, for a roundtable discussion about what the customer data pipeline of the future will look like, including:

• Why today’s typical data-capture practices are becoming so risky
• The key shifts organizations will need to make
• Benefits that early adopters should expect to gain
• How to evaluate your organization’s risk/reward profile