In this Danish episode of “Experience Matters,” Pia Sebell and Morten Kold explain the Peak-end rule, which can be translated as the “Upturn rule.” Pia, the Experience Director, and Morten, the CXO and Head of Experience Design at Merkle, join host and Chief Growth Officer Steffen Souza to discuss why creating memorable customer experiences is crucial for brands.
Chief Growth Officer, Merkle Northern Europe & Host Experience Matters Podcast
Experience Director & Team Lead
CXO DK & Head of Experience Design, Northern Europe