Dentsu announced that it has helped Neutrogena transform its business by utilizing the Salesforce platform to capture valuable first-party consumer data and deliver personalized marketing communications and digital experiences ahead of the holiday season.
For this innovative work, dentsu has been named a recipient of the Salesforce Partner Innovation Award in the Consumer Goods category. To accomplish this, dentsu integrated Salesforce Einstein AI with Salesforce Commerce Cloud to capture consumer behaviors within Neutrogena.com, updated the brand’s annual online holiday shop, developed a Skin360 progressive web app (PWA), and leveraged Salesforce Marketing Cloud for audience segmentation and dynamic messaging – providing subscribers with early access to the brand’s Black Friday sales.
Salesforce partners such as dentsu are part of the growing Salesforce economy, which according to a new study by IDC*, is projected to produce more than 9 million new jobs and $1.6 trillion in new business revenue by 2026. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.
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**IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 20, 2021