Columbia, MD – November 20, 2024

Merkle Becomes First Agency Partner to Deploy Adobe Mix Modeler in Evolution of Deep Partnership Alliance 

Merkle, dentsu's leading customer experience transformation consultancy, announced a major milestone in its partnership with Adobe as the first agency partner to deploy Adobe’s Mix Modeler technology to help clients optimize spend and marketing investments.

Merkle’s heritage and deep experience in analytics and advanced measurement ensures the implementation of Adobe Mix Modeler delivers actionable insights and business impact for clients. With the new partnership integration, Merkle’s clients can now in-house the capability of building integrated models and scenario plans in their own environment, providing ownership and control of data and modeling as well as access to real-time reporting and optimization. Additionally, the partnership builds on the previously announced integration between Merkury and Adobe Experience Platform (AEP) to enable activation of audiences based on optimal budget allocation recommendations from Adobe Mix Modeler. 

“With over twenty years’ experience in marketing measurement, Merkle is thrilled to partner with Adobe on their Mix Modeler technology. This collaboration addresses our clients’ needs for effective mx modeling and multi-touch attribution. The combined strength of Merkle + Adobe promises to deliver powerful solutions to drive business outcomes,” said Roxanne Paulus, Global Adobe Practice Lead at Merkle.

Adobe Mix Modeler unifies measurement and planning to provide rapid insights into campaign performance and incrementality, enable more accurate forecasting and in-flight optimization, and maximize return on marketing channel investments with greater speed and efficiency. It helps organizations understand the impact of every marketing dollar spent across paid, earned, and owned channels so organizations can confidently plan and optimize future marketing investments. By partnering together, Adobe and Merkle can help customize modeling and create faster, more accurate outputs allowing organizations to analyze data in real-time for quicker decisions and improved business outcomes.

“Our customers benefit from the best of both worlds – the strength of Adobe’s AI and robust data foundation with Merkle’s deep industry expertise and established measurement practice,” said Lily Chiu-Watson, Director of Product Marketing at Adobe.

Merkle, a global platinum Adobe partner, helps global brands unlock the power of the full Adobe tech stack to transform and enhance the customer experience. To learn more about Merkle's Adobe practice, click here.

 

About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

For more information, visit www.merkle.com.