During the Marigold (Selligent) Buzz event on March 13 in Antwerp, Belgium, Odido and Merkle were awarded with an award in the category ‘’The Multichannel Magician’’ for their ‘’TeamNL’’ campaign. This category awards the best work that leverages at least 2 channels to deliver an outstanding experience to customers.

About the award-winning campaign: crafting multichannel magic

Odido is a leading Dutch telecommunications provider. By blending the Olympic spirit with Marigold Engage, the leading brand successfully activated their customers with a multichannel experience that included personalized emails, SMS updates, and a seamless landing page. Customers who signed up received an exclusive TeamNL t-shirt, boosting engagement and loyalty.

Experience the full case here.

About Marigold & Merkle

From email marketing and in-app messaging to loyalty programs, referral programs, gamification, and personalization, Marigold provides a full range of solutions that support every stage of the customer lifecycle. 

Every year, Marigold awards the best work with its technology platform during their flagship Marigold Buzz event. The awards are handed out in different categories: The MarTech Innovator, The Multichannel Magician, The Game Changer, and The Marketing Maverick. 

Merkle and Marigold have been strategic partners since 2010 to create personalized, data-driven strategies that help companies connect with their audiences. This partnership has led to many innovations and awards.  Leveraging Marigold's platform and our expertise in strategy, data analytics, and customer insights, we help businesses build loyalty, increase retention, and drive growth.