2021 Customer Experiences Imperatives Webinar: Building the Adaptive Organization

Original Presentation Date Mar 04, 2021


Key Takeaways

In this webinar, we will focus on:

  • Defining the customer enterprise, including how to build a customer experience strategy
  • Creating alignment through measurement and evaluating progress
  • Building operational adaptiveness by focusing on outcomes
  • Using a hybrid approach to strategic souring

Detailed Overview

Navigating the turbulence of 2020 has been a challenge for even the most agile of organizations. Why have some businesses thrived in the face of a global pandemic, an economic downturn, and social unrest, while others struggle to meet the changing needs of their customers?

A truly transformed, customer-centric organization wins by delivering on the total customer experience. It’s about marketing, sales, commerce, and service no longer working separately, but in unison to foster a culture of innovation, agility, and shared goals.

Building an adaptive organization begins with focusing on three areas: customer enterprise, metrics and KPIs, and operational innovation.

 

This is Part 3 of a three part series. Register for Part 1 here. Register for Part 2 here.

Our presenters

Richard Lees

Chief Strategy Officer, EMEA, Merkle

Uzra Edery

VP, Growth Architect, Merkle

Mark Clydesdale

VP, Practice Lead, Marketing Decisioning, Merkle

Simon Esland

VP, Transformation & Strategy

Erin Hutchinson

Global Chief Marketing & Communications Officer

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