In today's rapidly evolving business landscape, harnessing the power of AI is no longer a choice but a necessity. During the webinar we went through an insightful exploration of the limitless possibilities that AI is unlocking across industries. We showcased the tangible benefits of integrating AI into your marketing strategies, discovering actionable tactics and best practices to implement AI-driven initiatives effectively.
We discussed the critical aspect of Data Strategy, illustrating how a robust approach to data management can amplify the impact of AI and Marketing Automation. Optimizing your data infrastructure is crucial to fuel AI-driven initiatives and maximize the return on your marketing investments.
Marketing Services Manager at Merkle
Sergej is a Salesforce implementation partner for 6+ years, especially working with the Salesforce Marketing Cloud. He has experienced a variety of projects across different markets and industries, and he is familiar with a variety of transformation processes. Sergej is passionate about using technology to help businesses achieve their marketing goals. He is also a strong believer in the power of predictive and generative AI to create personalized and engaging marketing experiences. He has been following the path of AI since Salesforce introduced their predictive AI tool generally know as Einstein.
Regional Vice President Marketing Solutions at Salesforce
With over 15 years of international experience in sales and sales support within the Telco & Tech industry, Mietra has navigated diverse landscapes ranging from midmarket to enterprise business segments. Her expertise spans across running multiple teams in varied settings for 7 years. Over the course of 4 years, she has been building and transforming teams with Salesforce in the CRM business and in the Marketing Cloud solution business, always striving to support Salesforce customers to get more connected with their customers.