Advanced Concepts For Nurture Programs in Marketo Engage

February 22, 2023

Earlier this year our Digital Pi team launched the Ultimate Guide to Nurturing in Marketo Engage, an eBook focused on the setup, process, and best practices for successful Nurture campaigns. In this webinar, they dive deeper into the advanced concepts of nurture programs because once you built the foundational Engagement Program, you might consider adding some complexities into your system to make the journey even better.

Join our Digital Pi team to understand how to take your Nurture Programs further for even greater engagement and success in 2023.

Here is a sampling of some of the more advanced concepts that will be discussed: 

  • Scaling communications globally in different languages
  • Orchestrating a multitouch experience
  • Improving advocacy with customer onboarding
  • Delivering product specific content with product scoring

Our presenters

Jeff Coveney

CMO, Digital Pi, A Merkle Company

Melissa Newman-Evans

Client Services Manager, Digital Pi, A Merkle Company