Privacy regulations and big tech restrictions have cast a shadow on the ways companies collect and use customer data. But consumers ultimately favor brands who personalize the customer experience in ways that are increasingly sophisticated – and deeply data-driven.
In this webinar, presenters from Merkle will interpret the findings from new research on how to drive smarter data collection and activation in a privacy-safe way. They will discuss how brands should develop value exchanges to give relevant offers in exchange for data to grow the relationship and better serve tailored experiences to consumers.
Senior Vice President, Technology Strategy, Merkle
Vice President, Technology & Data Management, Merkle
Michael Fuchs, SVP, Merkury Solutions, Merkle