Data Agility as a CX Strategy

Original Presentation Date Jun 15, 2021


Key Takeaways

This session will show how Universal Parks and Resorts is putting data agility at the heart of experience transformation, in order to master the rapidly changing approaches to the acquisition, management, mining and activation of data in real time and in a privacy-safe manner so that they can continue meeting their customers’ needs.

Detailed Overview

2020 saw changes in travel behavior, consumer digital engagement, and marketing budgets, making personalization-at-scale more critical than ever. Yet, at a time when consumers seek easy experiences and crave connections that can be fostered by personalization, brands are facing a plethora of barriers - from platform changes to regulatory changes, the digital ecosystem pivots rapidly and continuously.

Our presenters

Chris Crayner

Chief Digital Officer

Leah van Zelm

SVP, Data Science, NBC

Ankur Jain

SVP, Cloud Practice Lead, Merkle

You might also be interested in: