Why you can't miss this series

Marketers are grappling with the challenge of needing to create, manage and deliver more content, faster than ever before to serve an increasing number of channels, audiences, and touchpoints.

This is happening at a time of economic uncertainty, causing purse strings to tighten and making it impossible to increase budget or resource.

The good news is that an effective content supply chain enables marketing teams to streamline processes, freeing up the time needed to meet these new content demands. However, integrating an effective content supply chain can be difficult, from building a compelling business case, to getting buy-in from your marketing team.

This 4-part interview series is here to help, offering you everything you need to know about building an effective content supply chain. We’ll speak to experts at Adobe & Merkle who will show you how to seamlessly introduce a new way of working, and hear first-hand experiences of using a content supply chain to supercharge results.