How to Build Your Google Analytics 4 Adoption Roadmap

Original Date: June 16, 2022

What you'll learn

The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management. We’ll walk through a GA4 Adoption Roadmap to ensure your data is consistent for continued YoY measurement and that your organization is prepared for full Universal Analytics deprecation in 2023.

Our presenters

Wesley Hall

Director of Implementation

Joey Drury

Senior Consultant