External factors of the past year have dramatically influenced the ways brands interact with their audiences. The current pace of change offers a fleeting window of time that affords marketers an unprecedented opportunity to transform their customer experiences to be in line with ever-changing buyer expectations, and ultimately step ahead of the competition.
In this webinar, experts from Merkle B2B and B2B International will take a deep dive into the recent findings from our latest research study of over 3,000 buyers of B2B products and services. We’ll also revisit the four B2B Superpowers — Reliability, Understanding, Enrichment, and Preeminence— and the ingredients that shape them.
Chief Strategy Officer, UK, Merkle B2B
Head of Research and Analytics, Merkle B2BI
Chief Strategy Officer, Americas, Merkle B2B