Challenge
For more than 30 years Mester Grønn has been growing steadily, and today the Norwegian florist operates more than 140 stores and has become industry leader. Yet, ambitions have not slowed down, and growth is still high up on the agenda. Most likely this growth will need to come from expanding the customer base for existing stores. And key to that is providing the best shopping experience in all of Norway. Buying flowers at Mester Grønn should be a recurring experience and one shared with friends and family to give more people a reason to shop at the specialist retailer instead of settling for the convenient yet poor selection of flowers at the grocery store.
Services
Activation
Industry
Retail & Consumer goods
Partner
Salesforce
Market
Norway
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✔
Implementation Salesforce
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Double
Digits growth
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✔
Implementation Salesforce
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Double
Digits growth
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Approach
Digital sales is a key element in the future omnichannel buying experience at Mester Grønn. Salesforce Commerce Cloud, Marketing Cloud and Service Cloud have been implemented to support the cross-channel journey. The first step in the transformation roadmap for the business was to re-platform the existing webshop. Next step was optimizing the experience in and outside the check-out flow with focus on increasing sales. The third step is rethinking customer communications via Salesforce Marketing Cloud with personal communication based on data segments and behavior. And lastly, Mester Grønn is rebuilding its customer club concept with new and more attractive offers. Alongside the technologic capabilities, Mester Grønn is also shifting the traditional retail mindset to one more attuned to a 1:1 future.
Results
Mester Grønn has grown by significant double digits.
The new commerce platform has been instrumental to handling the surge in digital customers and is driving incremental revenue in every transaction. More crucially, Salesforce Commerce Cloud now forms the basis for the future Mester Grønn shopping experience. Combined with Service Cloud, Marketing Cloud and new loyalty technology it will allow Mester Grønn to build truly personal relationships and a clearly differentiated value proposition helping entice consumers.
