Customers engage with brands across various digital touchpoints such as email, websites, social pages, and so much more. Global brands need to provide consistency and quality across all channels in order to provide an enhanced experience. Tracking diverse metrics is essential for delivering such customer experiences.
Merkle’s Digital Shelf Analytics solution is an AI-powered tool that enables brands to uncover gaps in customer experience and understand their position relative to competition. It is a robust and intuitive solution with pre-built dashboards that offer flexibility and customization.
+$5M
Revenue in year 1 from improved retailer negotiations
#1
Position in cyber week exposures, maximizing brand visibility
+10%
Sales estimated from resolving pricing and inventory issues
+2
Rank in market share per NPD data
Revenue in year 1 from improved retailer negotiations
Position in cyber week exposures, maximizing brand visibility
Sales estimated from resolving pricing and inventory issues
Rank in market share per NPD data
A luxury global conglomerate faced challenges in monitoring performance across markets and languages. They needed the right technology and analytics at scale to track their digital KPIs in order to provide seamless customer experiences across all touchpoints.
Key challenges included:
We helped monitor a million data points daily across 20 countries, 57 retailers, 12 languages, and 312 brands to guide informed decisions.
Key actions taken include:
We established mutually profitable outcomes for the brand and retail partners: