Tremco, a manufacturer of commercial sealants and waterproofing products, needed the right partner to transform its commerce platform to be customer-friendly and scalable. To do this, Tremco set out to automate its manual processes and offer self-service functionality.  

Shift7, a Merkle Company, was uniquely positioned to partner with Tremco, thanks to our strong manufacturing focus and platform specialization with Salesforce and inriver. Together, we created foundational self-service tools for customers and sales reps that could scale across the business over time.

Services
Experience & Commerce

Industry
B2B

Market
United States

Tech Partners
Salesforce

Tremco’s existing storefront created several challenges for the business and its customers alike. Customers had limited self-service options and those that existed were not intuitive to use. As a result, Tremco’s sales team was often tapped for support with even the simplest transactions. That translated to more staffing costs for the business, and less time for the sales team to invest in high-value activities.

Shift7 took a multi-pronged approach to address Tremco’s transformation needs by designing the commerce platform to be a modern storefront with real-time integrations providing accurate, up-to-date product selections, pricing, and unit/quantity conversions. Changes also included new functionality for customers to easily complete tasks, including managing order approvals, viewing shipment status, administering account users, reordering based off omni-channel order history, and more. Shift7 also created product detail page templates to support Tremco’s four unique product structures, including sample products and configurable variant products.

To improve efficiency for Sales Agents, we developed a digital quoting tool that helps automate Customer Special Pricing requests and allows job quote approvals to be managed in Salesforce. Robust Guided-Selling functionality also assists Sales Agents with an intuitive way to find the appropriate items for a quote or order. New, customized reporting capabilities further enable Tremco to easily gather the relevant information to make better business decisions.

To assist customers in their purchasing decisions, Shift7 integrated inriver Product Marketing Cloud and Salesforce to make enriched marketing data, technical product specifications, and other digitals assets available on Tremco’s site — combining valuable data points for buyers in one easily accessible place.

This project integrated multiple tech components and systems, including:

• Salesforce CPQ
• Salesforce B2B Commerce, enhanced by Shift7’s Rocket Accelerator
• Salesforce LWR & LWCs
• Inriver PIM
• Enosix
• SAP ERP
• Stripe

Through this massive transformation effort, Tremco made the buying process more efficient for prospects, current customers, and sales agents. With more automation and self-service capabilities, Tremco can scale profitably and focus its Sales Agents’ time on activities that will add greater value for customers.