Merkle understands that a targeted approach utilizing ABM strategies is needed to meet customer expectations. In this blog, we review how to connect your ABM strategy to your technology stack for a successful ABM program that delivers.
Merkle has released its new report, B2B Futures: The View From 2030. Merkle’s analysis highlights four seismic shifts it predicts will transform the B2B sector by 2030.
What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond? Find out in this special report.
Read the full report to gain a comprehensive understanding of meaningful ESG initiatives, how they result in profitability, and how you can communicate your corporate social responsibility the right way.