We presented retail and commerce insights at both Shoptalk Fall and Shoptalk Spring. Missed the events? Don’t worry – we’ve saved copies of our research just for you.
Get a sneak peek of our presentations on consumer expectations for retail experiences, differences in generational shopping preferences, and what you can do to make the most of your commerce strategy.
Our research shows that Gen X is much less likely to have interest in the in-store shopping experience than younger generations.
Phone usage during the in-store shopping experience also varies by generation, with younger consumers much more likely to use their phone always or almost always in the store.
Our research also shows a surprisingly high rate of indirect purchasing power with Gen Alpha.
Shoptalk
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75% of Gen Alpha are already driving purchase decisions.
