Merkle & Zeta

Leverage our expertise and data, identity, and insights platform, Merkury, with Zeta’s Marketing Platform (ZMP).

Merkle & Zeta
  • 400+

    Digital messaging experts globally
  • 15+

    Years of campaign management experience

Partnership benefits

Merkle and Zeta’s partnership delivers for clients primarily through enhanced data-driven marketing strategies.


The integration of Zeta's AI-driven Customer Data Platform with Merkle's expertise in performance media, customer relationship management (CRM), and customer experience management (CXM) creates a synergy that yields deeper customer insights, enabling businesses to customize their marketing efforts more effectively.

With the integration of Zeta's extensive data resources and Merkle's advanced analytical capabilities, clients can expect highly personalized marketing campaigns that can be executed at scale, reaching the right audience with the right message at the right time.

This partnership aims to enhance the customer journey by leveraging data analytics and AI to predict customer behavior and preferences. This leads to more seamless and satisfying customer experiences across various touchpoints.

By integrating Zeta’s technology with Merkle’s strategic approach, organizations can benefit from more efficient marketing operations. This integration is designed to increase businesses’ return on investment (ROI).

Leaders from both sides of the partnership provide customers with strategic advisory services, helping them in navigating the complex landscape of digital marketing.

WHAT WE CAN DO FOR YOU

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.

CX Imperatives

What is the blueprint for great CX?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.


View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

CX Imperatives

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