Providing to Merkle clients with end-to-end services that maximize value generation is the day-to-day objective of the 1500+ consultants in DACH. Luís leads those teams in making that objective a reality, while also driving the innovation and next-generation services agenda. The very same teams that continuously serve some of the top companies in the world are regularly recognised with praise and awards by partners and industry analysts, and they strive to have a positive impact on people’s lives with each of their actions.

With a background in robotics engineering and applied statistics, and following experiences in the finance and broadcasting industries, Luís’s  10+ years in this field have been a mix of technology-oriented and management roles, where constant optimisation of efficiency and effectiveness have been north stars, together with the realisation that outstanding talent delivers outstanding success for all involved.

The Portugal native is a proud father of three boys and lives and breathes football, Formula1, and cinema. He is passionate about new generations and their way of thinking & living.