Merkury for Enterprise

PRODUCT

Put the power of identity in your hands with our robust, industry-leading identity platform — and get more value from your data.

Deliver hyper-personalized brand experiences

As part of dentsu's leading data, identity, and insights platform, Merkury for Enterprise provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and connectivity to internal data management systems, marketing technologies, and media for targeting. Here's how it works.

Identity

Merkury ID unifies your known and unknown customer, prospect records, site and app visits, and consumer data to a single, persistent person ID.

Real-time Personalization

Identify anonymous site visitors and convert them with personalizations. Retarget via CRM and service, getting more out of email and direct mail.

Integrations

You can use the Merkury ID within databases and analytic environments, integrated with third-party marketing platforms (e.g.: Adobe, Salesforce, AWS, Snowflake).

Clean Room

Merkury Clean Room helps you enhance customer insights, make customer experiences more relevant, improve analysis and reporting of siloed data, and collaborate and innovate around customer insights.

Proven success stories

Get to know Merkury

Three product suites, one platform connecting you to your customers

Know who your customers are, find them reliably and in real-time, and create and deliver hyper-personalized brand experiences across your entire marketing ecosystem - from media to site and beyond - with Merkury, dentsu's pioneering (and patented) person-based identity and data platform for enterprise brands.

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CX Imperatives

What is the blueprint for great CX?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

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