Travel & Hospitality 

As the travel and hospitality industry continues to shift, we have the expertise to help brands move into the future — and succeed.

mother & daughter at airport

Travel is back, but the travel landscape has completely changed. Yesterday’s business travel is today’s bleisure travel. Work from the office became work from home became work from anywhere. Planes, trains, and highways are full as demand and travel patterns scramble.

The old playbook won’t work in the new era. We help travel and hospitality brands deeply understand changed consumer expectations across the dreaming, research, pre-arrival, transport, post-arrival, and loyalty stages. If every moment is a potential travel moment, brands need to personalize communications, customize products, services, and offers, evolve loyalty programs, and connect digital and in-person travel experiences. This requires breadth and depth of data, sophisticated analytics, and marketing and IT organizations prepared to change as much as travel has.

Whether you’re an airline or other transportation provider, hotel operator/hospitality firm, cruise line, vacation rental/timeshare firm, or OTA, we can help you win the future with comprehensive services across brand to demand, research and insights, data integration, and technology.

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

WHAT WE CAN DO FOR YOU

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.