Now available on-demand
Take Charge: Driving Maturity using the Adobe Martech Ecosystem
Marketers today face the challenge of increasing operational efficiency and revenue growth across multiple channels. In this session, we explored how you can integrate Adobe's Experience Platform with other Adobe systems to enhance your CX, marketing, and sales.
We covered a range of topics including addressing standard business struggles, key considerations for maturing use cases, and incorporating content into your data roadmap. Additionally, you learned about aligning data and tech into your user experience and martech roadmap, and how to apply AI to accelerate your use cases.