Merkle & ActionIQ

Our partnership with ActionIQ provides a unified solution that combines ActionIQ’s Composable CDP with our industry-leading services and identity resolution technology. This collaboration empowers brands to manage and optimize the entire customer journey, from initial interaction to ongoing optimization, ensuring personalized experiences at every touchpoint.

  • 15+

    projects completed

  • 45%

    increase in customer engagement when using ActionIQ to unify customer profiles

Partner with ActionIQ and us to implement detailed, strategic plans that align with your brand's objectives. Our collaborative approach ensures continuous platform optimization, campaign effectiveness assessment across multiple channels, and strategy refinement for ongoing success.

Together, ActionIQ’s Composable CDP and Merkury provide an end-to-end solution for precise customer identification and seamless omnichannel engagement. By integrating ActionIQ’s advanced audience segmentation and orchestration with Merkury’s identity resolution platform, marketers can develop and execute targeted strategies that effectively engage audiences at every stage of their journey.

The synergy of ActionIQ’s Composable CDP and our strategic guidance delivers top-tier technology that seamlessly integrates with your customer data stack. Our experts help guide teams to drive adoption, optimize performance, and maximize the value of your existing data warehouse investments.

2024 CX Imperatives

What is the blueprint for great CX in 2024?

Merkle conducted a global survey of 2,100 consumers and 820 business leaders to learn about their attitudes, expectations, and activation of customer experiences. Our respondents spanned 18 countries and 8 industries.

 

View our two reports today to get an in-depth look at the CX landscape and to learn how you can elevate your own CX strategy today.

WHAT WE CAN DO FOR YOU

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.

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