Pulse Check: By now, many of the emerging IT and marketing leaders in your organization have grown up with the Internet, use mobile for almost everything, and are advocating change. I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences.
It’s time to learn how to provide personalized marketing experiences with speed and start to transform your company online.
If you’re struggling to identify next steps for your organization’s digital transformation journey, follow these steps:
Check out the full article on MarTech Advisor's site here.
Want to learn more? I am hosting a webinar on Digital Transformation on April 16th. Sign up here.