What an Identity-Driven Experience Looks Like with Merkury

July 9, 2021, Gerry Bavaro


 

Today’s consumer journeys begin with research—across numerous channels---before making the final purchase. With increasing consumer privacy regulation and big tech restrictions, organizations struggle to link these engagements back to a unique person so they can drive the real-time and privacy-safe experience today’s consumers demand. The answer: identity resolution.

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