In this fourth and final installment of our four-part series on content at scale, Adam Lavelle takes a closer look at dentsu’s Content Symphony solution. He explains how it can be deployed atop Adobe’s Experience Cloud and Creative Cloud to build an enterprise content platform that meet the demands of today’s hyper-personalized CX strategies.

Highlights include:

• An overview of how Content Symphony supports every stage of the modern content supply chain.
• How dentsu used Project Firefly, the early iteration of Adobe’s App Builder, to build powerful functionality atop various Adobe products for more efficient and effective management of the content process.
• A peek under the hood at the innovative ways Content Symphony helps brands solve the deep challenges of content at scale.

This video pulls from a session from the 2021 Adobe Summit hosted by Adam on the topic of content at scale. To see more of Adam’s Summit session, watch the full video here, or catch the first, second, and third installments of this video blog series.

If you're looking to build enterprise content capabilities to power personalization at scale for your brand, check out two new reports on the topic:

Content at Scale: Competing to connect with the always-on, digital-first consumer – a recent whitepaper that takes a deep dive into the topic and provides a roadmap to building the modern enterprise content operation

Content Symphony – the ebook about our new enterprise content platform solutions, which integrate Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Workfront into a powerful and vital tool for driving content at scale.