With the recent surge in customer data platforms (CDPs), marketers can't help but be drawn to them because of what they promise.
But the marketplace has quickly become crowded with providers — confusing buyers trying to evaluate and determine whether a CDP is the right choice in the first place.
CDPs offer significant value, but only if you apply a thoughtful approach throughout the buying life cycle and to an overall integration in your marketing tech stack.
Download our 10 principles for CDP adoption now.