Infographic: Adobe Journey Optimizer

For even the most customer-obsessed brands, personalization at scale has been a daunting and elusive ambition.

It’s one that we at Merkle have been working on tirelessly to help our clients achieve — not just on our own, but alongside our partners, like Adobe. And we’re very excited about their new Adobe Journey Optimizer as a breakthrough innovation for personalization at scale.

This infographic, as a companion to our ebook, provides a snackable, sharable overview of the key features and business-value benefits of Adobe Journey Optimizer. It will equip you and other stakeholders in your organization with key information to frame further discovery and discussions of a vital new tool that both speeds and simplifies the achievement of true personalization at scale.